4 Steps to Prioritize Amazon Listing Optimizations to Improve Conversions and Maximum ROI

With hundreds of product listings, it can be overwhelming to decide where to focus your optimization efforts.

Should you optimize everything? The answer is no.

Optimizing every listing without a clear plan wastes time and resources. The key to maximizing your return on investment (ROI) is knowing which listings to prioritize first.

In this article, we’ll break down how to identify the listings that will deliver the most impact, so you can increase conversions and sales faster and make the most of your optimization efforts.

Step 1: Identifying High-Traffic, Low-Conversion Listings

Why Focus on These Listings?

High-traffic, low-conversion listings are a goldmine for potential improvements. If your listings are getting traffic but not converting, they’re missing the mark somewhere—whether it’s in product images, bullet points, or the overall presentation. Optimizing these listings can yield significant results because the traffic is already there.

How to Identify These Listings

• Use Amazon Seller Central’s Business Reports to pull data on sessions (traffic) and order session percentages (conversion rates).
• Identify the listings that have high traffic but low conversion rates. These are the listings that need your immediate attention.

Actionable Tip

Create a list of the top 5-10 listings with the highest traffic and lowest conversion rates. These are your priority listings for optimization, as they already have customer interest but aren’t closing the deal.

Step 2: Targeting Best-Selling Products for Fine-Tuning

Why Focus on Best Sellers?

Your best sellers are already bringing in solid revenue, but with a few tweaks, they could perform even better. Small improvements to best-selling listings—like enhancing images, refining bullet points, or adding A+ Content—can make a big impact on your bottom line.

How to Identify Best Sellers

• In Amazon Seller Central, navigate to the Detail Page Sales and Traffic Report. This report provides data on which products are generating the most sales.
• Look at the order session percentage for each product to determine which listings are converting well and which might need adjustments.

Actionable Tip

Focus on listings that already have a high conversion rate but could benefit from small improvements. For example, optimizing product descriptions, adding videos, or refining your keyword strategy.

Step 3: Optimizing Seasonal and High-Demand Products

Why Prioritize Seasonal Products?

If you sell seasonal products, optimizing them before peak demand periods can give you a significant boost in sales. Whether it’s holiday decorations or summer gear, making sure your seasonal listings are ready can help you capitalize on the increased demand.

How to Identify Seasonal Products

• Review your sales history to identify patterns in demand throughout the year.
• Use past data to determine which products experience a spike in sales during specific holidays or seasons.

Actionable Tip

Start optimizing seasonal listings several months before peak periods. If you wait too long, you may miss the window of opportunity. For example, optimize holiday-related products by September or October to prepare for the Christmas rush.

Step 4: Using Data-Driven Insights to Optimize for Maximum ROI

Why Use Data?

The best way to ensure your optimization efforts are effective is to rely on data-driven insights. By analyzing key performance indicators (KPIs), you can prioritize listings that will give you the best return on investment.

Key Data Points to Monitor

• Conversion Rate: Focus on listings with lower-than-average conversion rates, as they have room for improvement.
• Traffic (Sessions): Listings with high traffic but low conversions are ripe for optimization.
• Sales History: Look for products with fluctuating sales—are there certain times of the year when they perform better? Could they benefit from A+ Content or better images?

Actionable Tip

Use third-party tools like Helium 10 or Jungle Scout to track keyword performance, ranking trends, and competitor activity. These tools can give you deeper insights into how your listings are performing and what areas need improvement.

Conclusion

By focusing your optimization efforts on high-traffic, low-conversion listings, best-sellers, and seasonal products, you can ensure that you’re working on the listings that offer the highest growth potential. Data-driven decisions not only save time but also help maximize your ROI.

Need help identifying which of your listings to optimize first? Contact Sellers Launch for a personalized consultation, and we’ll guide you in prioritizing your listings for maximum results.

To Your E-Commerce Growth,

Josh Ford

Joshua Ford
E-Commerce Growth Strategist
Sellers Launch, LLC

"Helping online sellers launch and sell more products on multiple channels by combining AI-driven insights with skilled account management, coaching, and useful content."

More articles by Joshua Ford