The Benefits of Using Amazon’s Virtual Bundles to Boost Sales and Average Order Value

Amazon Virtual Bundles offer sellers a powerful tool to group complementary products into a single listing, making it easier for customers to purchase related items together.

This tactic not only increases average order value but also improves cross-selling opportunities.

Amazon launched its Virtual Bundles program in 2019, and it has since become a valuable strategy for qualified sellers to boost sales without the logistical complexities of physically bundling products. With Virtual Bundles, sellers can create a unique product listing for the bundle, and Amazon will fulfill the order as one shipment, even if the products come from different warehouses.

What Are Amazon Virtual Bundles?

Amazon’s Virtual Bundles allow sellers to create product bundles without combining items into one package. Instead, Amazon assigns a unique SKU for the virtual bundle, and the seller creates a new product listing complete with a title, description, images, and pricing. When a customer purchases the bundle, Amazon automatically adjusts the stock levels based on the item with the lowest inventory and ships the products in one order.

Virtual Bundles are ideal for sellers looking to increase sales and boost order value by promoting related products together without the hassle of physical bundling.

Eligibility and Requirements for Amazon Virtual Bundles

Not every seller or product is eligible to use the Virtual Bundles tool. To create Virtual Bundles on Amazon, sellers must meet the following criteria:

• Brand Registered: Your account must be enrolled in the Amazon Brand Registry.
• Same Brand Products: The ASINs you bundle must belong to the same brand.
• FBA Inventory: All products in the bundle must have active FBA inventory and be in new condition.
• Non-Tangible Items Excluded: Gift cards, digital items, used or renewed products, and refurbished goods cannot be bundled.
• Available in the US Only: Amazon’s Virtual Bundles are currently available only to sellers in the U.S. marketplace.

How to Use Amazon Virtual Bundles to Your Advantage

Amazon Virtual Bundles offer a cost-effective and efficient way to boost your sales and increase cross-sellingopportunities. Here are some ways to make the most of this tool:

1. Cross-Promote Complementary Products:
   Bundling complementary items, like shampoo and conditioner or knives and honing tools, can increase your order value and improve the customer shopping experience by simplifying the process.

2. Clear Slow-Moving Inventory:
   Pair slow-moving products with faster-selling items to increase visibility and speed up inventory turnover. For example, you could bundle lipstick with face powder to help clear out older stock.

3. Capitalize on Seasonal Shopping Themes:
   Create themed bundles for high-traffic shopping seasons like Christmas, Valentine’s Day, or Black Friday to drive sales during peak periods.

4. Boost Visibility:
   Virtual Bundles receive prominent placement on product listings. A bundle widget appears just below the main product image and above the "Frequently Bought Together" section, making it easy for customers to spot.

The Benefits of Creating Amazon Virtual Bundles

By creating Virtual Bundles on Amazon, sellers can enjoy several key benefits:

• Increase Sales and Order Value: Bundles incentivize customers to purchase more, driving higher sales and boosting the average order value.
• Improve Cross-Selling: Bundles encourage shoppers to buy related products, leading to more sales of complementary items.
• Speed Up Inventory Clearance: Pairing slow-moving items with faster sellers can help you clear out old stock.
• Enhance the Customer Experience: Bundles provide convenience by offering related items together, making shopping more efficient for customers.
• Attract Price-Sensitive Shoppers: Bundles often offer better value to customers, appealing to those looking for deals.

When designing bundles, it’s important to choose products that complement each other. For example, bundling kitchen knives with a cutting board or beauty products like shampoo and conditioner makes sense and adds value for customers.

How Sellers Launch Can Help You

Amazon’s Virtual Bundles offer a unique opportunity for sellers to increase sales and streamline their product offerings. However, setting up bundles effectively requires thoughtful planning to ensure profitability and customer satisfaction.

If you're ready to explore Amazon Virtual Bundles, Sellers Launch can help you optimize your bundles and maximize your sales. Contact us today to schedule a meeting, and let’s discuss how we can support your business.

Final Thoughts

Amazon Virtual Bundles offer sellers a cost-effective and hassle-free way to increase sales, improve cross-selling, and clear slow-moving inventory.

With the right strategy, you can create bundles that appeal to customers and boost your bottom line.

To Your E-Commerce Growth,

Josh Ford

Joshua Ford
E-Commerce Growth Strategist
Sellers Launch, LLC

"Helping online sellers launch and sell more products on multiple channels by combining AI-driven insights with skilled account management, coaching, and useful content."

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