5 Proven Pinterest Strategies to Grow Your E-Commerce Business

Most sellers still don’t take Pinterest for e-commerce seriously, which can be a big mistake.

Why?

According to Hootsuite, Pinterest is the third-largest social network in the United States. Pinterest users also spend 50% more than they do on platforms like Instagram and Facebook, according to Smart Insights.

Pinterest has evolved into a powerful platform for e-commerce businesses. Originally, women made up 80% of its users, but today it’s a diverse space where businesses can engage users and generate more sales.

If you, as a seller and brand, can master Pinterest for e-commerce, there’s a massive opportunity to increase traffic and sales for your business. Pinterest offers an effective way to reach your customers, increase engagement, and boost sales—making it one of the best social networks for e-commerce.

Benefits of Using Pinterest for E-Commerce

If you're still skeptical about Pinterest, here are some stats to consider:

• Pinterest has 322 million monthly active users.
• 82% of weekly active users say they’ve bought products based on content on Pinterest.
• Pinterest users spend 50% more than other social media users.

Ignoring Pinterest’s potential means missing out on a platform with the power to connect with millions of users globally. If your competitors are already there, why aren’t you?

5 Proven Pinterest Strategies for E-Commerce Success

Now that we’ve talked about the benefits, here are 5 proven Pinterest strategies to help you grow your e-commerce business and increase sales.

1. Brand Your Pinterest Profile and Pins

Your Pinterest profile and content should clearly represent your brand. A well-branded profile tells users you’re a legitimate business.

2. Add "Pin It" Buttons to Your Product Pages

Make it easy for customers to share your products by adding "Pin It" buttons to all your product images. When users pin your products, it increases your reach and helps generate organic traffic to your website.

3. Create Eye-Catching Pins

Use high-quality images that connect with users emotionally. Show your products in real-life settings and use text overlays to highlight key features, discount codes, or other promotions.

4. Schedule Pins for Consistency

Pinterest recommends pinning once a day. Use tools like Hootsuite or the Pinterest-centric Tailwind app to schedule posts in advance and maintain consistency.

5. Share Complementary Pins

Don't just post your own products. Share pins that support your brand's message and provide value to your audience. For example, if you sell kitchen products, share recipes or cooking tips. This creates a well-rounded experience for your followers.

How to Sell Products on Pinterest

To start selling products on Pinterest, create a Pinterest Business Account. You can either convert your personal account or start fresh. A business account provides analytics to track your performance.

Make sure your Pinterest profile is well-branded, cohesive, and optimized for sales. If you need help with setup or optimization, Sellers Launch is here to help. Reach out to schedule a meeting, and we’ll guide you through the process.